My friends have urged me to stop going to Chatime, but, alas, I can't keep away. I like this location much better than the original Yonge/Dundas one for one reason only: MORE SPACE. This location feels much less cramped because the line-up area and the seating area are divided by a low wall - it makes for better crowd control (I'm sure the employees enjoy this as well).
The location is also very good, especially for UofT students. Being on the corner of St. George and Bloor, right next to the Bata Shoe Museum, it's convenient for commuters and students alike. As a UofT student, I am both delighted, and sad that this location has opened. Delighted because I won't have to trek down to the Yonge/Dundas location for my grass jelly fix, but sad, because my wallet is surely taking a beating.