Whole Foods is one of the few grocery stores where one can consider window shopping as a viable pastime. The displays inspire hope that one day, even I could potentially crank out something that resembles gourmet cooking. And if I can't, I sure as heck can buy it straight up!
The chocolate section is where I go to - every time. Cheese section also scores high. I don't actually buy much, but when I do, I never regret it.