I'm glad that Fry's (i.e. Kroger as the parent company) has a little competition because I wouldn't want them to feel alone all the way out west. In my experience, Safeway is typically in the Midwestern and Eastern States, so it's a little bit of a surprise to see them here.
However, it is not a surprise to see the interior. They have a complete set-up which includes your typical produce, meat, bakery, alcohol, pharmacy, etc. section. The service was also very friendly. The staff member who checked me out actually went and got me a cart since I was carrying so many things. That was definitely a nice touch.
The ambiance both inside and out is also less ghetto than some surrounding markets, which does not go unappreciated!