I've learned a lot about what is and is not a frill since I moved into Rocca's neighbourhood.
Frills:
- Moving the empty baskets from the tills back to the entrance.
- Having enough cashiers to keep lines short at peak times.
- A good meat selection.
Not frills:
- AC on hot days.
- Decent produce.
- Fresh bread daily.
It isn't fancy, but this is a decent neighbourhood grocery store. We do most of our day to day shopping here, and then only occasionally make trips further out for fancier things. And it's definitely cheaper. The items I've directly compared are $1 or more cheaper than at the Loblaw's on Lakeshore and Leslie.