I stopped in yesterday for the first time and was super impressed by the friendly, attentive and knowledgable staff. The selection of high quality frames was so great that I purchased 2 pairs. I was immediately at ease and never felt pressured to make a selection and felt that I was guided towards the best decision for me. The prices are also very reasonable for such great quality products. I have already recommended Oakland Fashion Optical to my daughter and will not hesitate to recommend it to others.