Besides the lightweight handles, rose gold accents, and cute packaging, below are the things I love about these set of brushes...
1. The printed text on the side of each brush such as "Set and Go" & "Supermodel Sculpt" help designate which brush to use to achieve best results each step up the makeup process
2. The white tips of the bristles reveal how much product I've picked up.
3. The height of the brushes are tall enough that they don't look like travel brushes, but short enough that they store comfortably and uniformly on my vanity.
4. There's something luxurious about using this set...I feel as though it ties everything in together....like when you use the same brand of skin care from cleanser to moisturizer to sunscreen.
Bottom line....I love knowing that the person behind the brushes & behind the company is invested in the industry, helping woman facilitate applying makeup, and an experienced make-up artist.