Tequila Cowboy has four connected themed rooms that you can visit, all with different music. The main room has a mechanical bull and had live music when I came in. The place was packed at 10pm on a Friday night and it seemed like all the guys were wearing plaid. It's definitely popular. Plenty of people were dancing, taking shots, and having a good time.The concept is interesting, but the execution isn't quite there. Operationally, Tequila Cowboy has a long way to go.
I'm know I'm not the type of clientele that Tequila Cowboy seeks to draw - I much prefer cocktail bars and having a little bit of space. With that said, I end up in the rowdier night life type bar sometimes and this was definitely one of the worst experiences. It was almost impossible to get around between rooms because it was so packed and the lack of clear paths between the kitchen and the bars made it almost impossible for the staff to deliver their food. The flow of traffic could have been designed better for sure and there aren't clear exit signs for when you want to leave.
Also, maybe it's a Pittsburgh thing but I was so disappointed to see so many plastic cups. Even the dive bars I've been to (albeit in Portland) used proper glassware.