Craving pho, as I often do, and found this place on the way back from shopping at the outlet stores. Looks like a husband and wife team working the whole joint. Simple straightforward decor but with the menu on the wall in lights it feels like a fast food joint. Only a few customers and one of the tables seemed to be the couple's son or daughter and their family. I really wanted this place to do well - I grew up with a dad in the small restaurant business who always struggled so I was rooting for this family. Anyhow, we were seated immediately and asked for our drink order. We just got water and hot tea (weak tea flavor) and we ordered two bowls of their special pho and the fried pork rolls. When the pork rolls came out after about 3 minutes after we ordered, my wife and I looked at each other, both with disappointment on our faces. We got 5 small rolls the size of mini corn dogs - they tasted frozen and were probably dropped into the fryer for 30 seconds and pulled out. I'm thinking why not roll them fresh and larger and then fry them? They would have tasted so much better. Well thankfully the pho was better - the all important soup had good flavor and all the basil, cilantro and bean sprout accompaniments were fresh. Big gripe was that the beef in the soup was thick and chunky rather than sliced thinly - the thicker the meat the longer it had to cook/sit in the soup. Overall an okay meal - service was prompt and attentive and the couple was really nice. Again, I really want them to do well but with so many competitors nearby and a little further in Chinatown, they really have to do something special to stand out.