The concept is genius: serve yourself yogurt (mix and match flavors), pour on as many (or as little) toppings you can fit in your cup and at the end pay per ounce.
It's become so popular that one of the most popular, and probably the first to introduce the frozen yogurt craze to the United States (Pinkberry) changed their pay-per-topping protocol to fit as many as you like in the cup. Unfortunately for you, the person behind the Pinkberry counter still assembles your yogurt concoction for you. But I digress...
Yogurtland has survived and even surpassed all other yogurt competitors mainly because of one thing: the taste of their yogurt. Add the variety of flavors they offer, the serve yourself concept and the reasonable price and you've got yourself a winning and TASTY combination.
It's getting warm. And they brought Red Velvet Batter back!