Group USA was not somewhere I thought I was going to find my wedding dress. I had never heard of the store until I got engaged.. my experience there was great! The bridal area is sort of private which I really liked, they had great mirrors and the blocks I could step on to see better. The girl that helped me Desiree ( I hope I spelled her name right) was so sweet and she acted like she really cared about what I liked and my budget. I would highly recommend this store to anyone who had already looked at 2 or more stores before.