This is a German owned grocery store. If you're looking for cheap groceries, Aldi is your place. The same people who own Aldi also own Trader Joe's. What I found funny here is that you have to insert a quarter into the grocery cart in order to use it. When you're done, you pop the quarter out! It's basically a deposit to use the grocery cart.
They specialize in their own brands so they're able to keep the prices low. We found almost everything we needed on our grocery list with a few minor exceptions. If there's an Aldi around, I'd probably shop there...unfortunately, I'll settle for Trader Joe's for now.