Went in on Saturday morning, and was out within 35 minutes, or the time it took to read the morning paper (which was laid out in the waiting room). Efficient service and yes, they will be asking you about some potential additional services, but you do have the right to say no. When one of the mechanics came in and asked my about my fuel filter, it was non-invasive. Didn't feel any pressure or anything like that.
Will definitely be taking my car back here.