Actual, real yogurt. None of that artificial junk that goes into the yogurt at Yogurtland, U-Swirl, and most other froyo places.
Since the ingredients are authentic, you are paying a premium price (especially if you add toppings, it can boost up the price to $6-7). But it's so good that it's worth the splurge.
The fruit toppings are always fresh, mochi is always soft and chewy, and also a good selection of dry toppings as well.
Friendly service, however depending on who is serving your yogurt, you might get scrooged on the amount of topping. I think it's the younger guy working there that seems to not put as much toppings as the other employees. Boo for that.