I am so disappointed with myself that I have never eaten at Pizza Brutta until yesterday. I've lived in Madison going on 14 years and I've wasted so much time trying to find great quality unchained pizza.
To me, great pizza is about the quality and not quantity. I would take fresh ingredients over too much sauce or cheese any day which is what I think you get with many pizza joints. You totally have a better appreciation for great pizza after you've dined at Pizza Brutta.
They are on the more expensive side. I don't think there was a pizza that was under $8 + the cost of extra ingredients if you so choose to add them. I dined here with my boyfriend, parents and youngest sister. Between 2 small Greek Salads ( great olive oil they use) for $5, 5 drinks for roughly $1.80 and 5 personal nice sized pizza's, the bill came up to $80. Quite a lot of money for pizza. However, taking in account their location and the fact that the pizza is made to order, it can justify the cost a bit. Still, I think they are a bit over priced. Extra mushrooms was close to $2 which is kinda ridiculous. BUT, Pizza Brutta is about as authentic as you will get to great Italian pizza in Wisconsin.
Pizza Brutta is popular for a great reason. The place was packed the entire time we were there. That being said, they aren't really a good spot for large groups. We got lucky scoring a booth for the 5 of us.
Overall, I really enjoyed my pizza and the atmosphere. I think it's mostly because you can basically make your own pizza and end the night being satisfied.