So the birthday boy and I went here the other night because he wanted to get his treat of a free scoop. Unfortunately, we learned after driving out of our way to get here that they no longer honor birthday coupons. I understand there is a cost associated with accepting the coupon, but it seems as though it would be a small one for loyal customers. I think the company as a whole should accept a coupon or have a way of notifying people when they search for locations near them.