Expensive compared to even the grocery store. They wanted about $36 for a bottle of Makers Mark that was $24 down the street at the Frys. The silly 5 cent wine thing they offer is nothing more than one overpriced bottle (by about 100 percent) and another for five cents. I've given up on Bevmo and their gimmicks and just go directly to a winery, Total Wine, or the grocery store.