It truly is a BOUTIQUE, decorated very nicely. Clothing, shoes and accessories are upscale and sophisticated. This is not bargain college shopping (are you outgrowing Buffalo Exchange too?)... these are designer clothes and dresses you can wear to formal parties and for work, I will constantly be checking this place out to see how inventory turns.
To give you an idea, both dresses I drooled over were ~$100 but Betsey Johnson and BCBG also normally retails a few hundred.