This is a little cute place in middle of Tempe Marketplace. It is situated pretty well and it is very lively. They do self-serve for $0.39/ounce with so many kinds of toppings. My problem was that there weren't many flavors to choose from and they were out of mochi. We tried the original, cookies & cream, chocolate, and vanilla. My fav was chocolate. It was rich but not too sweet. The other flavors were just ok.
*Location = good
*Price = ok I guess
*Yogurt = I still like Yogurberry best in Arizona