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| - Naturally, there's always been somewhat of a backlash against Sprinkles in a similar manner to Starbucks. The company has successfully developed a "brand" that somehow gets away with charging high prices for a product that they pass off as "premium" grade. Admittedly, because of this reason, I should automatically dislike them by default. But once you've bitten into one of their Red Velvets, it's kind of hard NOT to like them.
I would like to say that there's some locally owned shop that makes cupcakes that are vastly superior to what you can get at Sprinkles. You know, the usual, "pat yourself on the back" for supporting the local economy and promoting some hole-in-the-wall bakery and turn your nose up to the chain kind of place. Unfortunately, if such place exists in Phoenix, we've yet to find it.
What I like about Sprinkles is that they have their flavors are in constant rotation. So with the exception of their more popular choices (i.e. Red Velvet, Vanilla Milk Chocolate, Black and White), some flavors are only available on specific days. Additionally, they have seasonal cupcakes that are only available during specific times of the year.
I can't say that every cupcake they have is umm..."delish," or whatever it is the kids say these days. But this is largely due to personal taste rather than a lack of quality. Their Green Tea Lavender, for example, might be good - but only if you like the taste of hand lotion. And their tribute to Elvis, aptly named "The King" ended up being a letdown. But that doesn't mean there aren't some hidden gems to be found if you're willing to experiment.
They sometimes do online contests that let people send in ideas for new cupcake creations, but I've noticed that they always make sure their "winners" are always within the usual realm of restricted flavors/ingredients. In other words, don't ever expect them to ever use an "outside source" for frosting (i.e. Nutella) or to try anything dramatic beyond adding bacon, which is kind of a clichéd ingredient these days.
The cupcake ATM is a neat addition if you have a late-night sugar craving, but please be aware that they do sneak in a convenience charge to your bill for using it.
People are always friendly and their cupcakes are always great quality. Sprinkles also has excellent ice cream, which I'm hoping they'll eventually tack on to this Fashion Square location sometime in the future.
Always a favorite place to visit!
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