The problem with PURE is that it's "THE" place to be in Vegas...well, at least one of them. That means you stand in line for an hour trying to get in (which you can bypass by greasing the bouncer.) Once you're in, drink prices aren't...ridiculous, but they are pretty high. I've been there twice--the first time they were filming the movie "Redline" and me and my buddy actually snuck on set and ended up partying with the cast. The second time was extremely lame because it was so packed that we couldn't do anything except for move back and forth from bar to bar. If you've never been to PURE, go there...but just expect long lines and cramped spaces.