I've driven by this place hundreds of times but never stopped in until recently when curiosity got the best of me. I mean, Diamond Jim's is quite a name.
It's an interesting place...lots and lots of jewelry, much of it resale, but some good deals nonetheless.
Jim was nice enough to give me a brief lesson in diamonds and clean my ring for me while I waited. I can't say I have any need to do business here but overall it seems like a nice place.