I had the oil and filter changed on my 2010 4 cylinder Rav 4. The guys were quick checked my fluids and universals, and did it all for $99. This also included the engine air filter for $29, the same price as a Toyota filter (confirmed after a quick call to Toyota).
Luck was with me, No waiting as I went at 11:30 on a Tuesday, and yes they had my free paper when I pulled up.