I like this place because it's close to my house. At .45 an ounce it's pretty expensive compared to yogurtland and a couple other froyo shops. The froyo itself is pretty good, you can tell its a little watery because when you dispense it into the cup it starts to melt. The original tart could be more tart. However the fruits are fresh and the shop is clean and tidy inside. I'll stop by this place on my way home from work or if driving to townsquare to get yogurtland is too far.