I am in here ALL THE TIME. I spend way too much money in here to be healthy, and that's even after the crap experience I had at the one at University. Luckily I live in South End now, so this is the location closest to me. I've had my hair cut at the salon by Brionna, and I buy WAY too much makeup here. Everyone's just so nice! And their selection does NOT help me with the cutting back I was supposed to do this year. Download the app and sign up for their rewards--it really pays off. And you can access the in-ad coupon straight from the app, so you don't have to bring the flyer with you. The prestige brands and the perfumes aren't covered by the coupon, but you do get points for buying them that build up to a discount on anything in the store.