I actually cried when I walked in here for the first time. There might be a better selection of cheese somewhere in the world. But I doubt it.
No prices anywhere. So don't be shy and ask the staff for things they see as good values. Otherwise, dropping $100 here is easier than at Whole Foods in Palo Alto.
Hint: Époisses de Bourgogne paired with a decent Bordeaux (or...gasp...California cabernet) and a baguette from Guillaume is a more potent aphrodisiac than oysters.
Rating Scale:
1 Star: Avoid the town in which this place is located just to be safe.
2 Star: With so many great places to choose from, why risk this one?
3 Star: I'll try it again or consume here in a pinch.
4 Star: I go here regularly if financially and/or calorically feasible.
5 Star: I look forward to taking my wife or friends here.