Super cute industrial design inside.
Family-friendly (and just plain friendly in general).
Nice patio (for when it's not 110+).
Great location - we can walk across the street from St. Francis, and you're close to some other cute businesses.
A pretty varied menu, including lots of hot and cold options. We liked everything we tried: chorizo burrito, breakfast sandwich, yogurt & granola bowl, pastries, and French toast.
I love that they sell mimosas and bloody Mary's.
Prices are pretty reasonable.
One complaint: they don't really have specialty tea drinks for us non-coffee drinkers. They were nice enough to make us tea lattes, even though it wasn't on the menu, but they weren't great. To coffee shops everywhere: please start making matcha drinks!
Even with that, I'll happily go back to Fame again and again.