I did not buy my Kia Soul from this location but this is where I go to get it serviced. I usually do not like going to the dealership but have found it about the same price as other places.
The service desk people are always helpful and friendly, even on Saturday's when I normally come in. They chat with you about your car and make you feel welcomed. Every time I have had a problem with my car, the fix it and get it out in a timely manner. Knowing that on Saturday they have less people working, I bring a book to read while in the waiting room. I don't always have to bring one because they have magazines, newspapers and a TV you can watch while waiting.
Another thing is I love the decor inside. They have antique knickknacks all over the place and its fun to see the different things. This just something you don't expect to see in a dealership.