My daughter has recently shown an interest in magic, so we were happy to see this store while walking through the Venetian. I was impressed by the large selection of smaller sized tricks hanging on the wall, but was immediately approached by a worker that asked how old my daughter was. When I told him her age, he brought her to the counter and showed her three tricks. Now I know that their job is to make as many sales possible, but what turned into a trip where I had planned on spending $10 turned into a $60 trip as she was mesmerized by the tricks that he showed her. She pretty much spent her entire Vegas budget at this store thanks to the more than friendly cashier. Just a word of warning for you parents out there. It may be worth going in alone at first or making sure to ignore the cashiers call to your child so you won't have to tell them "no" to the overpriced tricks they are showing.
We ended up buying the two of the tricks that were shown. The light trick he showed her is a bit hard for our daughter to do, even though he knew her age upfront. I'm guessing the $30 price was the main focus of him showing it to her. The bag with boxed roses trick is a bit easier for her, however, that night in the hotel room the bag had already started to rip despite the fact that my daughter was very careful with it. For $20 I would think that it would be a little more durable.
If you go in knowing how to avoid the real "tricks" of this place, you will see that it's a fun little shop to poke around in.