Obviously, you don't know me but let me tell you - I don't like red velvet cupcakes. Really, I don't. EXCEPT THIS ONE. I used to always try to like red velvet cupcakes long before I was vegan bc I wanted to understand all the rage and it's fancy and all this stuff but eh, I just couldn't get into it. Then I started trying the Sprinkles vegan red velvet cupcakes and idk how much they taste like regular ones but WHOA. The frosting it to. die. for. The cupcake itself is moist (yeah, I said) and flavorful but not overwhelming or too sweet, it's subtle but SO good.