What a fun store. The prices are great, but the best part, after load up your 'card' with money, you taste at your leisure....pop the card in the reader, and pour your taste! I've seen $.65 to $2.75 a taste. It's fun, it's cheap and the staff is incredible. We had a great time. I love the fun tags they have for sections of wine 'breakup' wine, 'celebration' wine, 'tax return' wine! Fun Fun Fun!