Ask for James. Dude knows shoes. He knows their makes, models and makers. He knows the history of all Nike shoe product lines, ones that are just for fashion and ones that athletes can wear comfortably. He knows which Olympic athletes wear ASICS, which model they chose, and why. He goes to SHOE CONFERENCES.
On your first visit, James examines your feet, watches you run, and analyzes the wear and tear on your old shoes. Then he'll hand over the shoe that's just right for your feet. Then you can say, "Wait, I can't afford that!" And he'll check in back to see if he has an older version for a cheaper price.
James keeps you and your perfect shoe model in his database and the next time you need a pair, call him up and he'll set that pair aside. I think every 5th(or 4th) pair you buy is free.
You know who doesn't know shoes? James' teenage employees. That's why you call ahead and make sure that James will be there when you arrive.
Best place for runners to buy shoes!