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| - Hooters is a difficult restaurant to describe without mentioning the state of the entire franchise. The concept of serving cold beer and tasty wings by young women has been successfully copied by several "breastarant-type" chains. Hooters was one of the first, if not THE first to use the formula. Rumor has it that the idea started by some guys sitting in a bar in Clearwater, Florida. Well anyways, you know that Hooters are marketed to guys that like sports, wings, beer and attractive women.
That being said, you would think that now more than ever, Hooters would have improved on their operation just to meet the competition. We live near West Palm Beach and Ft. Lauderdale. Either of these two locations used to (note: past tense) set the gold standard for service, food and real fun. Fifteen years ago, you could go to just about any Hooters in Florida and enjoy some great food and drinks while being entertained by some ridiculously attractive and engaging waitresses. You WANTED to go back! That atmosphere has sharply declined, and it's hard to say exactly why.
During my recent trip to Charlotte, we visited a Hooters location before a basketball game. At first, I thought the atmosphere problem might be just a South Florida issue because we were greeted very enthusiastically the moment we walked in by several Hooters girls. With over two hours to kill before tip-off, we sat at the bar. And that's where the "wheels fell off the wagon." A gratuitous smile followed by a sharp demand for ID's. That's OK, I am over 50, and my husband is over 60. I was not insulted, but honey...use a hint of politeness when speaking to a paying customer. The next thing I noticed is that the menus could stand some wiping down. The food is greasy, I understand that, but some 409 can cure that issue. To condense the experience, our salad and wings came out within a reasonable amount of time and were good. However, my husband's fries were not hot at all. He never said a word, but one of the bartender's noticed that he was not eating them and inquired about that. He said that they were not too good....kind of cold. Service 101...when something does not meet the customer's expectation, make it right on the spot, or take it off the bill. Doing neither is just poor judgement or training.
I think that this Hooters location is ideal in the downtown area of Charlotte. I would assume that they get a load of business from nearby hotels to really worry about business falling off. I can't get upset with the managers or servers because I have seen this exact type of deterioration at other Hooters locations in Florida. Yelp does not provide "half star" rating increments or I would have split my rating straight down the middle to a 2 1/2-stars instead of just two.
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