This was my first time trying out the grocery store. I would compare it to WholeFoods as far as style goes. When I walked in I did get hit my a strong fish smell but I guess that happens when you have so many fresh varieties to choose from. I browsed around the entire store and they seemed to have pretty much everything. Their produce department is huge and they have great prices and weekly specials. As far as pricing goes throughout the rest of the store I did notice them to be higher then say a national chain grocery store or Walmart. If you are able to spend that little extra it is worth it given the entire store is maintained extremely well, it's a large building which makes it feel less crowded and the staff is friendly. Those little creature comforts may be worth it to some. Overall great first time experience and I will definitely be looking at the weekly ads for produce more often!