I typically use a local dealership for my oil changes and routine maintenance. My wife and I purchased a Bucky Book and inside was a coupon for 1/2 a conventional oil change or up to $18.99 off a full service.
These guys will always try and upsell you, unless you already bought the top notch service like I did. I bought the full service synthetic for $69.99. I used the coupon to take an additional $18.99 off that.
The full service includes top off of all fluids, 5 quarts of oil, new filter and 20 point inspection. You also get the basic car wash ($6.00 value) included. The service is pretty speedy and the guys are friendly.
The reason I'm only giving this location two stars is the fact that they forgot to top off my windshield wiper fluid and the ridiculous markup on the air filter and the cabin air filter.
My air filter needed replacement and it was $31.99. I changed it myself and paid $10 for it at a local auto retailer.
My cabin air filter needed replacement and it was $39.99. I changed that myself and paid $15.50 for it at a local auto retailer.
Lets be realistic here. You're already charging quite a bit for the oil. Why not offer to replace these filters for very little cost over the actual cost of the product? By doing this you can almost guarantee a customer will return.