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  • It was because of a very specific, rare 2018 Subaru Crosstrek, found only at the Subaru Superstore of Surprise that made me drive 45 minutes to take a peek. So glad I did! I'd spent probably 6-8 weeks researching cars, bouncing around between Toyota, Honda, Mazda, Nissan, Subaru, then cycling back through that list again.... not quite convinced that I even needed a new car. Had already been chewed up and spit out by several dealerships on Camelback Road ... walking into a car dealership is scary! I only offer you my background history to put into better perspective why my experience at Subaru Superstore of Surprise was such a stand out, unexpected delight. In a nutshell, I've never had such a positive experience IN MY LIFE purchasing a car! I don't care where you live, even if you live out of state, if you're considering a Subaru, you have to make it out to Subaru Superstore of Surprise. First dealership to actually explain the pros and cons of the various models, including aspects of the Subaru that none of the other dealerships had touched on.... I was never rushed ... looked at figures, discussed accessory options, vacillating between a Crosstrek, Highlander and an Outback, went back to figures yada yada ...even left to 'sleep on it' before running back the next evening to purchase my Outback (I should have bought it the first night - I knew I'd fallen in love). All I can say is that I love my new Outback so much more because it was 100% my idea to buy it, not the dealership's. Kudos to Alex Zimmerman, my salesman ... this is all about him... he didn't 'sell me a car'... he helped me fall in love with my Outback. It doesn't stop there.... Ken and Charles, the two Sales Managers I met, were low key, friendly.... again, more concerned that I find 'my car' than making a sale. Even signing on the dotted line in finance was a happy experience with Dusty. Last step, reviewing all the bells and whistles in the car with Tina... This is family and you can tell all these people love where they work. FUN! I LOVE MY SUBARU!! I now understand why Subaru uses the LOVE motif in their sales campaigns ... these cars are truly love-worthy. If this sounds like a fairy tale story, well, strange as it sounds, it's true. Btw, Subaru Superstore of Surprise is new and absolutely beautiful. Even though it's across town for me and even though I have the option of going to any Subaru dealership, I look forward to driving the distance for future oil changes, service calls etc. It's just that good.
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