I have made it a point to try out all of the different cupcake places in Gilbert (there are quite a few) to see who makes the best cupcake! After buying a groupon deal, I decided to check it out. I have now been three different times and can officially say I think they make the best cupcake in Gilbert. Much more moist and flavorful than their competition. The specialty cupcakes are definitely the best. The frosting flavor is good and they don't do overkill with the frosting amount. The cake is good enough to eat alone (even though I don't) and they have a good variety of flavors. Unlike other shops who always have the exact same thing.I also think the price is pretty reasonable compared to their competition.
My biggest beef with this shop is that they are always out of everything. It's great if you have a great selection and the best cupcake around, but if you're constantly out of everything except chocolate, what's the point? So the technical selection is great, but the selection that will actually be there if you don't come in the morning (who is dying to eat a cupcake at 10:00 am?).... not so great.