I want so badly to give the cupcakery 5 stars. It truly is my favorite and most visited restaurant in Madison. Delicious food, and I am so extremely grateful for the healthy options. I LOVE the vegan "meat"loaf. Brunch here is just lovely. I love the atmosphere, and the service is always exceptional. Unfortunately... I haven't been impressed by the cupcakes (and I keep trying!) Since the cupcakes are their namesake I cannot justify the 5th star.