I've been going to this location VERY regularly for several years. I like the concept of paying half the price the other places charge and getting a better pizza. Is it perfect? No but for sheer quantity of ingredients it's not bad. There is seldom a line (good for me, bad for the franchise owner) and the workers are okay, with some being a cut above.
The cost of buying a pizza is ridiculous at virtually all pizzarias, the ingredients cost a couple dollars at most, and to charge $20 is robbery. Proving that last night I bought an extra-large blank crust at WinCo, lots of pepperoni, cheese, mushrooms, onion and sauce and the whole thing cost under $4 for a fresh made-from-scratch pizza.
Over time they have cut their menu to just the basics. They used to have great take-and-bake lasagne, fresh salads and a premium pizza with spicier sauce and pepperoni. However kudos to them that the price for the remaining pizzas has stayed pretty much the same.
I don't think the franchise owner (or maybe it's the company) is very creative or aggressive. This location "owns" a very large residential area and could do much better than they do. My 3.5 star rating gets an extra half point because it's convenient, cheap and the service is pretty good.