Has the right look and feel of a great fun bar/restaurant. Hostess was there to seat us, and there were enough peanut shells on the ground that you could of slipped and fallen.
They hand you a paper menu to fill out (which is different but seems like a waste). All burgers are cooked medium to well done unless you ask. Patties on the burgers are thin, so if you want more meat you will need to double or triple up. Buns were good but there is too much bread for a single patty. Fry's are just your standard Sysco bulk restaurant brand and were heavily salted (fresh cut on site is the way to go). Grass fed beef is available at an extra $3.50 (You'll pay +$10.00 just a burger).
They will never receive a "Best Burger of Madison Award". With the Old Fashion, Coppers, The Dane, Dotty's and the Nitty all within walking distance and all of them have better burgers (and more options other then fry's) at better prices.
They need to eye up what is around them or they will bomb out in Madison...