Maybe there is such a thing as being too popular?
You can have the greatest product in the world, but if the process to obtain it is unpleasant then I won't return.
This is the case with cha time. This particular location has a terribly busy parking lot, definitely not enough to hold all the college students mercedes benzs(???).
I will admit that I do enjoy the drinks here, and the selection is unparalleled. But I am not a bubble tea fanatic, and I don't need a hundred choices, nor would I probably be able to distinguish between the milk tea of different establishments.
Also the line ups are atrocious. At some point you have to determine the value of your time. And waiting 45 mins to an hour for a drink I then have to drink in my car because all the seats are taken isn't my cup of tea. The seating in this place isn't comfortable anyway, and not conducive to socializing in the way that "green grotto", or "orange caramel cafe" is.
There is a serious lack of comfort here, that is only amplified when you consider the alternatives. Green gotto is so close and so much more comfortable.
This place has the potential to be the "starbucks" of bubble tea for the world(it nearly is already). But it needs to follow the starbucks model and get bigger more comfortable locations. And food options wouldn't hurt too.