I am not as into Comic Books or Graphic Novels as I want to be but this place could feed an addiction.
I came here on Free Comic Book Day and this is usually a fiasco at Comic Book stores. You have droves of nerds and geeks (of which I am one) in one place and we show out that we leave our mom's basements often because we cannot queue. Amazingly, the staff at Heroes was able to create and enforce an orderly queue that moved quickly and efficiently. Free Comic Book Day features (drum roll) free comic books, which there were plenty.
I thought it was a clean, well-lit, well-staffed store. On free comic book day, they were efficient, friendly, the store stayed clean, people stayed polite. Thier prices are not out of line with other places you can buy comic books and they had really cool memorabilia and collectibles on display throughout the store.
They also host the best and one of the largest comic book conventions - which I hope to check out some day.