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| - Went here for a lunch meeting at the suggestion of a colleague and despite being 5 minutes from my office, I had never noticed it since the signage seems to suggest a retail place rather than restaurant and it is buried amongst a whole string of eateries within the Lake Mead/Tenaya intersection. Apparently the name implies an artistic flare where you craft your own burgers (and frozen custards) with a myriad of toppings and choices for size of meat (1/4,1/3, 1/2 lb) and breads (white, wheat, hawaiian, and onion) and even fries (regular, sweet potato). Being given the privilege of selecting everything a la carte reminded me of assembling a bowl of stir-fry at a mongolian barbeque, but like most mongolian barbeque experiences, the customer usually does not have a good sense of balance when it comes to flavors (typically overdoing one thing or another) so that may explain some of the mediocre reviews (to critique one's own CREATE burger is perhaps critiquing oneself). When it comes to creating the perfect burger, I'm more inclined to think along Steve Jobs' quote, "People don't know what they want until you show it to them."
Therefore I opted to choose amongst one of the 5 pre-named titles posted above the cash register to see if the guys behind the counter really knew how to create a decent burger. The one that caught my eye was "The Surrealist" consisting of lettuce, tomato, applewood bacon, fried egg, chipotle mayo, grilled onions, and a fried onion ring. I opted for the hawaiian bread bun and cheddar as my cheese of choice and braced myself to yell "Who's your Dali?" upon biting into this seemingly mouthwatering work of art. Unfortunately, this burger will not be worthy of persistence in my memory. This was a case where the sum of the parts was not greater than the whole since the piece of lettuce was extended about half a foot outside the bun in all directions, the fried egg was overcooked without any runny yolk (where's the fun in that?), and not sure about the rationale of grilled onions + fried onion ring. Bright spots were the well seasoned and meaty cut of the applewood bacon, the perfectly melted cheddar cheese, and the smoky yet smooth addition of the chipotle mayo. I would probably bump this review to 3.5 stars for the sweet potato fries. Crisped to perfection with a gentle dusting of cinnamon sugar, these were a pleasant sweet foil to the savory burger and reminded me of the crunchy nearly-burnt edges of a solid french toast.
Conceptually this sounds like it should be destined for greatness, but given the shoddy assembly of the separate components and the requirement of an artistic burger eye from the customer in building the perfect burger, one could do so at a more modest price with unlimited attempts in the comfort of his/her own backyard picnic. However, I will be tempted to grab a burger at In-and-Out across the street and pop in here for those sweet potato fries in the future.
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