Based on all the wonderful reviews, I was really hoping to LOVE this place. But I just found it to be okay. I'm a native New Yorker, so I grew on up on authentic italian ices. I didn't find the italian ices at Rita's to be authentic, although it was still good. I had a mango italian ice with vanilla custard (can't remember what it's called) and was pleased with it, but again, was impressed. It was just kinda meh. I would go back though -- especially in the summer when there is nothing more refreshing than a cold treat.