I went to new tribe based on reviews and reputation here on yelp and other sites. The staff at new tribe were chill, friendly and honest. (Thank you for the lollipop I needed!! LOL!!)
I just had my inner conch pierced by Shayne. Shayne tells you how it is, answers any questions you have and just gets it done. He reassured me that all the supplies and jewelry used, are all sterilized/autoclaved (you can see it in the sterilization bag). He also used nitrile gloves and disinfected my ear. I wouldn't say it really hurt, it just felt a quick burn(?) but everyone has a different pain threshold.
It was my first time getting a piercing done professionally and will now be going to these guys and get it done right at a decent price compared to competitors!
My piercing was about $60 and I chose to buy the Vegetable glycerin soap ($3) to keep things clean. Thanks Shayne/New tribe for a great experience!