As you might hope from the name, their burgers are pretty decent. I ended up creating my own Kobe burger and it was pretty tasty - meat was tender and cooked medium rare as ordered. However, the "Kobe" beef was ultimately lost on me; it didn't taste noticeably different from regular beef. The skinny fries, on the other hand, were salted nicely and cooked perfectly - crispy on the outside, soft on the inside.
The bar, TVs, and skimpy waitresses did give the place a somewhat confused vibe (since it also has an aspiring upscale burger joint feel to it). Also the $60 foie gras/Kobe beef/truffle burger just screams garish excess - literally packing every expensive ingredient in for the sake of it à la Donald Trump.