In the interest of full disclosure, I'll say this up front: The managers and owners of this dealership are related to me. I like them. I trust them. Now that that's out of the way, let me talk about my experience:
I've actually purchased several cars from my family. I've been around them as they've sold cars to others. I've been the guy in "the office" when deals are being negotiated. Their philosophy is simple: buy the car right, advertise the lowest price within 300 miles, and honor that price. Oh, and stand by the vehicle by offering service at the same location.
I just bought a 2009 Mazdaspeed3 and the entire experience was awesome. I brought my own financing with UCCU, but Alan got me a much lower rate for a better term, so I went with Hughes FCU.
Overall, I am happy and proud to tell my friends and neighbors to take a look at Atlas. I live in Utah, so it's a bit of a trip, but the savings are worth it.