The secret to some good shopping at UO is to make a trip to a store (like the big one on Mill Ave.), try on the clothes, check the size that fits you, examine the material, colour and the accessories, come back home and order over the internet.
All too often there is a substantial difference between the marked price of their store merchandise and the list price on their website. And this was mentioned by their own staff.
There are just too many things in the store that you'd like to own so it is good to know the best way of going about the purchase.