Omg I wish there were more locations closer to me!! Why is this place so good? I mean, they're not wrong when they say "it's not just ice". This is not an icee, it's not a slurpee, it is wonderful and smooth and flavorful and so so refreshing. I generally don't like dairy when it comes to ice cream, so I'm always looking for sorbets or sherbets or anything on the lighter side. I found Rita's and I'll never go back. Also - get the gelati, it's Italian ice with a hefty dollop of custard on top. It also comes with custard on the bottom but I prefer to skip that part. So good!