I don't know much about the show but I'm sure the guy is great and successful. My Aunt has been to the original bakery since the 90s and has said good things. This place needs to get their act together. There is one line to wait on to pick out what you would like. When you get up to the counter and someone helps you there are no descriptions, no prices for 90% of the items. I know this is going to be expensive because it's on the strip so I go ahead and get some things - black and white cookies, canoli, cream puffs, chocolate chip cookies and a 3-layer cookie - which is my favorite and a holiday tradition for me. I was very excited for this 3 layer cookie to compare it to my own. The employee puts everything on a tray, asks my name and tells me to wait in another line to pay and get my baked goods. ANOTHER LINE. I see them place things in boxes and wrap them up the NY way in red and white string which is great but I'm not getting 2 dozen italian cookies and I could for-go the boxing because I was handing out the treats to my family in 10 minutes. So we wait and wait and wait some more, around 20 minutes to pay. The poor cashier needs to go to a line of waiting orders, type in everything the person ordered and ring them up, then call the person's name - which is horrible inefficient. Overall, it took probably 40minutes from standing in line to finish and they forgot my 3 layer cookie which cost a fortune. Never, ever go there. Save yourself for a true italian bakery in NY. This place is waste of time and money.