I've been coming to Dutch Bros for the past seven years (AND OH MY has Dutch Bros has grown)!! To this day, this location has been the heart and soul for my love of Dutch Bros. I always receive the best customer service from each employee behind the stand and drive thru. They inform me of the upcoming specials and promotions within the next week or so which I appreciate because it gives me another excuse to stop on by to get my caffeine. *shrugs* LOL! They also remind me if I have a stamp card, sometimes I forget because...well I need caffeine. GOTTA GET THOSE STAMPS! Lastly, they have created a family/friendly atmosphere for each customer...that's why they have regulars coming back to this location even though there is two other locations within Tempe (near ASU campus and on Rural/Guadalupe). I don't know how they do it but once they know you, they'll remember your usual order even if you switch it up with rebel or coffee. Talk about VIP treatment. LOL! Overall, my husband and I have came to a point where we learned some employees names (like Devin and Camille...Mill Ave customers miss you both so much) and it just made our visits much better. Lastly, I would recommend people leaving their houses 10-15 minutes early if you're planning to stop by here due to the lines. If you never experience Black Friday lines, you're more than welcome to wait in line at DBs because they're similar! I've been holding off my review for awhile due to the change of employees and prices but it doesn't stop me from coming here.